In 2025, the demand for home health care will continue to soar. Factors driving the trend include an aging population, preferences to age at home, increased pressure to reduce healthcare costs, a focus on value-based care, and changes in healthcare delivery models. Opportunities for growth are abundant, but they also come with challenges.

The post-acute care market is growing rapidly, posing opportunities and challenges for providers. From 2023 to 2024, the industry has grown from $771.4 billion to $824.86 billion. By 2028, it is predicted to surge to $1092.06 billion, according to the Post-Acute Care Market Report 2024. What is causing the industry to grow so quickly, and how can you be prepared to meet the demand and stay competitive?

Navigating the provision of rehabilitation therapy services can be challenging. Balancing operational goals and knowledge of the regulatory and reimbursement landscape while ensuring quality care requires a strategic choice between contract therapy and in-house therapy. Here’s a look at the benefits and considerations for each approach.